Why do I read all of these crap novels? Why do I still read more little paperback fiction than any other piece of literature other than comics? I have a Masters Degree in English, for Pete's Sake!
Because they are fine escapist fare. I just finished Conan the Invincible by Robert Jordan, and I liked it fine.
No, I am not going to say it is the epitome of great literature. But it worked. I wanted a sword and sorcery tale that wasn't necessarily as deep as The Lord of the Rings. I tried a few months ago to read a Terry Goodkind novel, but after five chapters and five different protagonists and points of view, I was done.
Conan. Got into trouble. Met a couple of beautiful damsels. Beat the sorcerer. Nothing better.