Comedian Jerry Seinfeld poses with a Superman action figure in this handout photo from American Express after unveiling American Express' Superman 'webisode' at W Hotel in New York in this file photo from March 29, 2004. American Express Co. made a big splash in 2004 with two 'webisodes,' online video stories about five minutes long with comedian Jerry Seinfeld and his pal, Superman. The company's site received 3 million visitors 'in a fairly short time,' company spokeswoman Judy Tenzer said. (AP Photo/Tina Fineberg, American Express,File )